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A child's play is an intense discovering and learning about the world, while learning about yourself. For generations the youngest have been accompanied and helped by building blocks. When you watch your offspring arranging colorful pieces in a variety of intriguing shapes, you are actually witnessing an incredible, unique process of learning about forms and how they can be combined.

The blocks allow the child to become a little scientist, who thanks to them finds answers to many important questions: How much force should be put to connect the individual segments? What happens once they are matched? How to realize your own ideas?

The unraveling of these seemingly simple questions, in the eyes of children, becomes a breakthrough discovery, which over time allows them to build increasingly complex structures. Blocks for children meet their natural needs, that is, the constant satisfaction of curiosity. They make the kids become little mathematicians who count, group and learn to think logically and analytically.

Playing with sets of building blocks is not only an activity of the child alone. When he and his peers get to work on a new construction project, the results will not only be rewarding, but also extremely informative. From the impulse, which is a spontaneously thrown idea by one of the play members, to the final construction, in which participation of each member of the group - it is difficult to imagine a freer and simpler way for developing social skills,learning about differing points of view and seeking compromises. While it may seem that this game is about building a castle, a city or any other arbitrary structure, it is actually much more important to a lesson in empathy, openness to others, problem solving and shared joy of success. It's also a way to strengthen relationships. Carefree moments spent stacking vehicles with parents, learning about the world of animals or other engaging structures, will remain in the memory for years. Wooden blocks, have a long tradition, so they will become a a link between adults and children, linking generations. The toy will allow parents, caregivers and grandparents to once again be transported into the magical world of childhood carefreeness, and the kids to look at their loved ones in a new way. Joint play will also be made more pleasant by plastic blocks, the unique features of which will intrigue not only children.

Blocks are more than a toy...

They continue to attract the attention of the youngest for hours, winning the confrontation with the digital world. Our experience is based on thorough research conducted by the world's greatest scientists in the field - children. The joy on their faces and the the visible impact on their development are the best confirmation of this.

We want to share it offering you a lot of interesting, original and ingenious sets of building blocks.

This extraordinary adventure with blocks began more than 15 years ago, when our - then less than 3-year-old son - quite by accident received a small set of Morphun blocks. It included only a few elements, but still consumed him for hours, making the little urchin focus his attention on inventing new constructions. Today we want to invite you to this extraordinary world, where you only need imagination and blocks to open an infinite number of possibilities!